I usually go for softer more natural shades, but when I saw this color I new I had to have it (especially for the fall and winter seasons!)! I have 2 others of the Ethereal Matte Lip Veils… Daydream and Moonflower (both are gorgeous and I wear them a ton!) so I already knew that I loved the soft, creamy, lightweight and long wearing formulas! It’s so nice when a matte lipstick doesn’t leave your lips looking or feeling dry and these do not! It’s also nice, especially with a darker color, to not have to worry about it smudging and ending up on my face or teeth! The Unwrap Me color is so beautiful! I love how I can apply less product if I want it to be a bit softer of a shade, more if I want it to be deeper and more intense, or anywhere in between! I also really love how this one has the slight shimmery/metallic look to it… that mixed with the color itself and the amazing formula sold me! Also, a little bit of this lippie went a long way for me, so I also love that it will be lasting me for a long time! I’m so glad that I stepped a little bit out of my typical color comfort zone and got this because I ended up loving it!